What Is Rural?


Author: Lisa
Published: 16 Nov 2021

Rural Areas and Population

There are many ideas and definitions of rural. Areas and population are classified by the federal government. When applying for grants or conducting research one should refer to the rural area provided by the organization. The rural definition is the baseline for other definitions.

The Census Urban-Rural Definition

Policy officials use many definitions to distinguish rural from urban areas, which leads to unnecessary confusion and mismatches in program eligibility. Multiple rural definitions reflect the reality that rural and urban are more than one concept. Population density is the main concern in some cases.

How small is a rural place? Depending on the definition, the population thresholds for rural and urban communities are 2,500 to 50,000. The U.S. Census provides a different definition of rural, based on smaller geographic building blocks.

The Census Bureau provides an official definition of rural based on measures of population size and density, which is different from Congressional legislation which uses the term when describing different targeting definitions. The current delineation states that rural areas comprise open country and settlements with fewer than 2,500 residents. densely settled areas around urban areas.

Municipal boundaries do not always follow urban areas. The purpose of the application should determine the choice of a rural definition. The Census urban-rural definition distinguishes built-up territory from immediately surrounding, less developed land, so it is the best way to track the influence of urban sprawl on farmland prices.

Definitions of Rural and Urban Continuum Code

Rural is an inexact term that can mean different things to different people. Changing geography and demographic make it difficult to define rural. A precise definition of rural is important for those concerned with rural issues.

Federal and state policymakers need a clearly stated definition that is current in its interpretation. Rural definitions are important for government functions. There are not one definition that fits all needs.

The best definition that facilitates the purpose of the programs is selected by each organization. The U.S. Census Bureau, Office of Management and Budget, and the Economic Research Service of the U.S. Department of Agriculture all have definitions of rural. Rural-Urban Continuum Codes are a method created and used by USDA-ERS to distinguish metropolitan counties by their degree of urbanization and proximity to metropolitan areas.

The federal government has been using the classification of areas and population to target programs and funds for a long time. Federal agencies use definitions to facilitate their own programs because there is no single definition that clearly divides rural and urban entities. Different agencies have developed different definitions for different purposes.

All have strong and weak points, and are used by government agencies according to their goals. When a rural organization qualifies for one program, they can also qualify for another. Organizations might know they fit within a federal rural definition and then are surprised to not be eligible for a specific rural program.

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The Role of Rural Areas in Urbanization

A rural area is an area of land outside of a city. Rural areas are usually large, open areas with few houses and few people, as opposed to urban areas which have larger populations. People living in rural areas are more far away from each other than people living in urban areas.

Most people live or work on farms or ranches in rural areas. Rural areas surround small settlements including villages, hamlets or small towns. Lack of people and buildings make wildlife more common in rural areas.

Urbanization and Development in the Villages

Density of population, development, amenities, employment opportunities, education, and other factors are taken into account. The urban and rural are the two main categories of human settlement. The rate of industrialisation and urbanisation is high in urban settlements.

In a rural settlement, the rate of urbanisation is quite slow. There are many advantages of living in an urban area, like easy access to various amenities, better transportation facilities, entertainment and education options, and health facilities. Due to large scale industrialisation and means of transportation like buses, trains, cars and so on, it has caused increasing in health problems in the people living in that area.

The planning commission in India considers a town with a population below 15000 to be rural. The Gram Panchayat is responsible for looking after these areas. The maximum percentage of the male population are engaged in agriculture and related activities in the villages.

The Impact of Media and Technology on the Rural Market

Rural marketing is a collection of the developed product, reasonable price, appropriate placing and right awareness. The marketing rule states that the right product, at the right price, at the right place, at the right time, should be reached by the right medium. The Indian market for consumer products is divided into two parts, one urban and the other rural.

There is a lot of inquiry about whether there is a need for a separate strategy for rural markets. The Indian market scenario shows that marketers rarely come out with separate marketing strategies for rural markets. When marketing in rural areas, marketers tend to price their products low, keeping the quality of the product average, and cutting costs on extras.

The marketers face a challenge and an opportunity in the rural market. The desire to improve living standards is felt in the rural areas much as in the urban areas. The poverty ratio is falling.

The brands have been unsuccessful in winning the rural market. They are popular in urban market but not in rural market. Coke and Pepsi have made huge efforts to penetrate deep into the rural markets by increasing their retailer and distribution network.

Competition in domestic and global markets has led companies to move from urban areas to rural areas. Companies are establishing themselves in rural areas by creating a segment of necessity for their products among customers and by developing and upgrading the knowledge of their products. Increasing globalization has forced marketers to connect with the rural markets.

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